Product Designer crafting purposeful digital experiences through UX, creative direction, and experimentation.
Since 2010, I’ve designed for global brands across tech, retail, mass consumption, and regulated industries like tobacco — learning how to build high-quality, context-aware solutions under strategic and cultural constraints. In 2018, I contributed to the award-winning campaign RUBBISH RUBBISH, where technology was the creative axis. That experience sparked my shift into digital products.
With a background in art direction and storytelling, I bridge creativity with strategy — constantly evolving through AI experimentation and daily learning, documented in Notes by Gerson since April 2024.
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Modertony (2020)
A digital exploration of Costa Rica’s history, turning archival content into UI/UX design.
Makeup Truth (2024)
A visual storytelling project crafted with Midjourney, reflecting on identity and perception
Cimarrona Pots (2025)
A cultural product series inspired by Costa Rican heritage, prototyped using ChatGPT
The Ugly Poster Project (2025)
An AI-led experiment challenging aesthetic norms and redefining visual boundaries
Let’s connect: [email protected]
CV:
Gerson Antonio Cabrera - Product Designer .pdf
@ 2025
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